Nearly every business has been disrupted by COVID-19 in some way, which makes this year’s holiday shopping season more important than ever for many small businesses.
Small business owners have demonstrated incredible resilience and creativity this year, and there are ways they can prepare for a holiday shopping season unlike any we’ve seen before.
For consumers, the season is already underway — and the best way to reach them is online. More than 70% of U.S. adults said they planned to do more than half of their shopping digitally this year, and those shoppers are open to buying from small retailers, especially local small businesses.
Create a strong digital presence and keep customers informed
Sixty-six percent of people in the U.S. who plan to shop this holiday season said they will shop more at local small businesses. This is great news for business owners, especially as they can stand out by personalizing the customer experience.
To ensure customers are finding the most up-to-date information about your business when they search on Google, be sure to claim and update your Business Profile. During this holiday season, you can add links to your online store so shoppers can easily place a pickup or delivery order when researching your business on Google, and also let customers know the added safety precautions you’re taking throughout COVID, like offering plexiglass at checkout.
Over the past six months, we’ve seen people changing how they shop. Shopping searches for “curbside pickup” have grown by over 3,000% over this time last year. Knowing that curbside pickup is likely to be of interest for many holiday customers, you could showcase this service, as well as offering virtual shopping concierge services, gift certificates, customizable gift packages, or flexible return policies.
Make sure to share this information on all of your online channels, including your website, and across your social media channels.
We know customers want to shop locally and support small businesses. And this is even more evident this holiday season, so be sure to get your business in front of the people who are looking for your products and services.