Missing A’s, B’s & O’s – Big Brands Help the Red Cross Prevent Blood Shortages

Catherine Nash donates blood at the American Red Cross in Nashville Tennessee, to help fill the MIssing Types for patients.

If the letters A, B and O vanished from daily life – your keyboard, road signs, familiar brands and locations we may see every day, like the iconic Welcome to Las Vegas sign – you would notice. When type A, B, O or AB blood is missing from hospitals, a person’s life could be at risk.

That’s why today, World Blood Donor Day, the American Red Cross is asking you to help ensure blood is there when a patient needs it by encouraging the public to join the #MissingTypes movement. A news release explaining the Missing Types campaign, including new findings of the public’s perception about blood donation and usage, is available online in English, and for download in Spanish.

March 11, 2019. Monroe Carell Jr Children’s Hospital at Vanderbilt, Nashville, Tennessee. Photographs from blood bank at Vanderbilt University Medical Center, blood donations at Red Cross on Monday, March 11, 2019 in Nashville, Tenn. Photo by Sanford Myers/American Red Cross

During the Missing Types campaign, the A’s, B’s and O’s are disappearing from brand logos, social media pages, signs and websites to draw attention to the critical role of every blood donor. Dozens of brands and celebrities have signed on to support the campaign, and many big brands are already helping spread the word on social media, including Ace HardwareAdobeCarMaxChevroletThe Clorox CompanyOnStar and PayPal. Additionally, earlier this week Missing Types partner Facebook, in partnership with the Red Cross and other blood collection organizations, launched a new Blood Donations feature in select markets with plans to expand later this summer that will help raise awareness about the critical need for blood donors and make it easier to find opportunities to donate.

October 18, 2018. Salt Lake Donor Center, Salt Lake City, Utah. Ray Davis gives a whole blood donation at the Salt Lake Donor Center. For the past year, he has been donating every 56 days. “It’s a good thing to do, and it keeps me healthy,” he says. Photo by Amanda Romney/American Red Cross

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